Alternative is not something new. It's always been around, from the year dot.

But by definition, it has largely been around in a covert, anti-establishment way, 

hidden from apparent sight, yet visible to those who can see it.

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Alternative only exists through us, but we are usually unaware of its presence.

It picks its moments, its means, its voice, and hides in/around our ways of

expressing ourselves.

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For us, the greatest example of this lies in the plays of Shakespeare, a minefield of 

Alternative subterfuge, expressions, and subversion. And it is to be found in any

number of other works by creative people.

 

For us, Alternative is both the fuel and the result of our AlternativeShakespeare,

AlternativeTheatre, AlternativeWords, and AlternativeWorlds work.